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Salesforce Marketing-Cloud-Developer Certification Exam is designed to test an individual's expertise in developing and implementing marketing automation solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification is intended for individuals who have experience working with marketing automation solutions and are skilled in using the Salesforce Marketing Cloud platform to create and manage complex marketing campaigns.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q97-Q102):

NEW QUESTION # 97
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which query would provide that result?
A)

B)

C)

A. Option A
B. Option C
C. Option B

Answer: A

NEW QUESTION # 98
A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?

A. DataExtensionObject
B. DataExtension
C. DataExtensionField
D. Row

Answer: A

NEW QUESTION # 99
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

A. Sendable data extension with SubsciberKey field
B. Non-sendable data extension with SubscriberKey field
C. Contact Delete process does not delete rows from data extensions
D. Sendable data extension with SubscriberKey and EmailAddress fields

Answer: C

Explanation:
The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
* Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.

NEW QUESTION # 100
Customer data has been imported into a staging data extension andneeds to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers

A. CASE, ISDATE, CONVERT
B. WHERE, ISDATE, CONVERT
C. UPDATE, ISDATE, CONVERT
D. CASE, ISDATE, CAST

Answer: A,D

Explanation:
To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:
* CASE, ISDATE, CONVERT (A)- These functions can be used to handle different date formats and convert them into a consistent format.
* CASE, ISDATE, CAST (C)- Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.
Example SQL query:
SELECTCASEWHENISDATE(birthday)=1THENCONVERT(DATE,
birthday)ELSENULLENDASnormalized_birthdayFROMStagingDataExtension
References:
* Salesforce Marketing Cloud SQL Reference
* SQL CASE and ISDATE Functions

NEW QUESTION # 101
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.
Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?
Choose 2 answers

A. store the numeric unique identifier value as a Text data type In data extensions.
B. Create Attribute Groups linking the unique identifier to the Contact for each channel.
C. Use a unique identifier spec fie to each channel and automatically connect then-..
D. Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

Answer: A,D

NEW QUESTION # 102
......

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