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Salesforce Certified Pardot Consultant Sample Questions (Q174-Q179):

NEW QUESTION # 174
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Use HML merge field modifiers
B. Define default mail merge values for fields
C. Define page actions to replace field values
D. Use HML conditional logic statements

Answer: C

NEW QUESTION # 175
LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer: C

NEW QUESTION # 176
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. The record that was last updated sets the field value for a synced prospect.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.

Answer: B

Explanation:
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-and-salesforce/

NEW QUESTION # 177
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 178
What is true about grading? [Choose two answers]

A. Matching or unmatching a criteria will result in an increase or decrease of the grade by 1/2, 2/3 or 3/3 of a grade.
B. A prospect can be associated to multiple profiles.
C. All prospects start with a grade of D.
D. You cannot change the default profile criteria

Answer: A,C

NEW QUESTION # 179
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